Search results for "Flower and plant firms"

Web site quality: an empirical study of the flower and plant firms in the Convergence objective Regions in Italy

2012

In the last few years the growing diffusion of ICTs has been playing a crucial role in the developmental process of the economic, social and cultural fabric, by deeply affecting organization size of firms. The present research, which is set in the framework of “Business to Consumer” relationships, plans to analyze web marketing strategies adopted by flowers and ornamentals firms of Italian Convergence Regions. In particular, the study aims to analyze the websites factors that are able to draw the consumers’ attention and to influence their decisions, as well as the number of attributes which determine as a whole the “quality” of a website. The knowledge of these aspects is extremely useful …